An Honest Review of New Zealand Supermarkets

Buying groceries can be a real adventure in a new country. The supermarkets are full of new exciting foods and you get really good at maths working out the exchange rates for local produce. But it also can be stressful: it’s hard to know whether you’re overpaying, if you’re even in the right supermarket, and what the local rules are about bringing your own bags or using the self-checkouts. So, with that in mind, here is our honest review of New Zealand supermarkets, along with a few tips for avoiding awkward shopping moments.

The Big Players in the Game

Woolworths

Woolworths, formerly Countdown (and prior to that Woolworths again – yes, corporate waste is prevalent in NZ too), is one of the big three supermarket chains in New Zealand. You’re pretty well guaranteed to find one in your local area, and if you’re staying at Attic, the Victoria Street Woolworths is only a 4-minute walk away.

You will find everything you need at Woolworths, and at a reasonable price (by NZ standards). Think of it as the middle of the road option – they’re more expensive than Pak’nSave, but not so expensive as New World. They’re also less chaotic than a busy Sunday afternoon at Pak’nSave, but without the shiny shelves and tranquil atmosphere you will find in most New Worlds. So all in all, Woolworths is a great option for travellers on a budget. However, there is one downside (at least for Kiwis): Woolworths is Australian owned, so don’t expect every dollar you spend to contribute to this great country’s local economy.

What’s cool about them:

• They’re super easy to find in most towns
• You can shop online if you’re feeling lazy
• Most are open late
• Great for grabbing ready-made meals when you can’t be bothered cooking

New World

New World is like that slightly fancy friend who knows their stuff about food. It’s a bit pricier, but sometimes worth the splurge (think Waitrose). What you can almost always count on is quality produce and a peaceful shopping experience. You will also typically get your bags packed for you, which is nice if you want to (a) scroll on your phone for an extra minute or (b) want to feel fancy. The downside of New World: you will pay more for the exact same products you will find at other supermarkets.

What makes them special:

• Amazing fresh food section
• Their deli counter is to die for
• Perfect if you’re after something a bit special
• Good alcohol selection

Pak’nSave

Pak’nSave is your no-nonsense, budget-friendly champion. It’s not always pretty, but your bank account will love you. No one will ever pack your bags for you, it will probably be either too hot or too cold, and you will most likely be surrounded by other bargain shoppers, but the savings are undeniable. You won’t find a cheaper place to get food in NZ than Pak’nSave.

The lowdown:

• Seriously good prices
• Great for stocking up
• Don’t expect fancy displays
• Think warehouse vibes

Four Square

Four Square aren’t as big or as prevalent as the big three supermarkets, but they are so quintessentially Kiwi that they couldn’t be left off this list. These small shops are iconic in NZ, and are found in most small towns throughout the country. Their main advantage is convenience – it’s much easier to pop into a Four Square and grab a few essentials than visiting a big supermarket. However, you do pay a little extra for the convenience, and Four Squares also may not have everything you were looking for. But, if you’re in NZ for a short time, it would be wrong not give one a go!

The key facts:

• Great Kiwi experience
• Convenient when travelling through small towns
• Not always cheap
• Limited product range

Money Stuff You Should Know

Look, we’ll be honest, NZ isn’t the cheapest place for groceries. But here’s the deal:

• Local stuff is usually cheaper than imported goodies
• Seasonal fruit and veggies will save you heaps
• Keep an eye out for the yellow “special” signs
• Store brands are your friends (and actually great quality)
• Even if you’re here for a short time, get those loyalty cards!

Local Treats You’ve Gotta Try

Here’s where the fun begins! Don’t leave without trying:

• NZ lamb (seriously, it’s famous for a reason)
• The dairy section (we’re talking next-level cheese and butter)
• Manuka honey (yes, it’s expensive, but it’s liquid gold)
• Whittaker’s chocolate (your new addiction, you’re welcome)
• Local wines (especially if you’re near Marlborough)

Handy Tips for Shopping Like a Local

The Basics

• Bring bags (or prepare to buy them)
• Cards work fine (including international ones)
• Download the supermarket apps for deals

Different Spots, Different Vibes

• South Island? Might cost you a bit more
• Rural areas = fewer choices, higher prices
• Cities have more variety and better prices
• Auckland and Wellington have amazing Asian supermarkets

Green Shopping (Because We Care)

New Zealand’s pretty big on sustainability, so:

• Bring those reusable bags
• Check out the bulk bins
• Local produce = less food miles
• Most places have good organic options

Other Cool Places to Shop

When you’re sick of supermarkets:

• Hit up the farmers’ markets (weekend mornings are best)
• Find a local fruit and veg shop
• Check out night markets in bigger cities
• Asian supermarkets are treasure troves

Remember, every town’s a bit different, but this should give you a pretty good idea of what to expect. Happy shopping, and don’t forget to try the hokey pokey ice cream while you’re here!